Add Peloton to the list of companies experimenting with a move into video games. Peloton is the latest company to take a dip into the video game space. Amazon is poised to launch a new open-world online game called “New World” later this year. Meanwhile, Google continues work on its Stadia cloud gaming platform. Recently, Netflix hired video game veteran Mike Verdu, fueling speculation the streaming giant might also make a play for video game lovers.
The fitness giant revealed its first endeavor called Lanebreak. It’s a rhythm-based game for its Bike and Bike+ models. Peloton debuts its first rhythm-based video game for its stationary bikes, before it fully launches this winter.
The game requires players to match or sustain their cadence or resistance during a workout to get the highest possible score. Riders can control their cadence with their leg speed, said Packles, and switch lanes by turning the resistance knob on their bikes. Players will also face multiple obstacles all synchronized to the beat of the music.
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